Inspired by the beloved 70s era Cherokee (and just look at that Wagoneer grille), the Jeep Chief Concept is an off-roach machine we’d love to see hit the assembly line from the American auto maker.

Every year Jeep unveils new concepts to partake in the Easter Jeep Safari in Moab, Utah. And every year we pick our favorite model from the lineup to showcase. This year the clear front runner was the Jeep Chief. It’s powered by a 3.-6 liter Pentastar V6 engine mated to a six-speed manual transmission. Other features include a two inch-lift kit complete with Fox shocks on all four corners, along with a cropped windshield and matching cropped doors all the way around. The vintage Ocean Blue paint job, white roof and 17-inch slotted mag wheels make this the perfect throwback beach ride for the summer season. Only problem is, there are currently no plans to build this bad boy at the moment.

Jeep® Chief Concept Jeep® Chief Concept

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