‘Avengers: Age of Ultron’ adidas adizero Prime Boost

In honor of the upcoming release of the highly anticipated Avengers: Age of Ultron, Marvel has tapped adidas for a special superhero-centric take on the adizero Prime Boost. Part of a larger collection that includes additional footwear and apparel for kids, the collaborative Boost-cushioned runner is set to make an appearance in the film on the feet of a newly-introduced Avengers character and couples a grey Primeknit upper with a contrasting white Boost midsole and bright green accents throughout. Finished with Avengersbranding on both the heel and footbed, the special edition adizero Prime Boost is due out May 1 — the same day Age of Ultron hits theaters — in limited quantities exclusively at adidas retail locations and adidas.com.

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